With over 1,100 dealerships similar to Star Lincoln, the brand had to be reinvented. This branding capitalized on Star Lincoln's upscale clientele and their stellar service to appeal to those who long to exert less effort and live a little more. The comprehensive More Life, Less Effort campaign features lifestyle images that evoke peaceful feelings of fun and freedom – attributes not typically associated with automotive repairs or shopping for a new vehicle.
MORE LIFE, LESS EFFORT.
PRINT
More Life, Less Effort focuses on the fun and freedom Star Lincoln's stellar service allows Lincoln owners to enjoy.
"Your days are full. And the last thing you want to worry about is maintaining your vehicles. Thanks to the Star Treatment, Star Lincoln can handle all the bumps in the road. Enjoy more life with less effort at Star Lincoln."
This series of print ads were featured in magazines like Hour Detroit and Bloomfield Hills Living .
SOCIAL - (click on images to read full post copy)
We believe true luxury should be top priority, even when you’re not behind the wheel. That’s why we’ve designed The Star Treatment to accommodate your busy schedule – preserving your time and energy for what matters most: www.starlincoln.com
Your days are full. And the last thing you want to worry about is maintaining your vehicle. Let us handle the bumps in the road. Enjoy more life with less effort at Star Lincoln: www.starlincoln.com
Our guests can always count on: 1) A beautifully remodeled showroom 2) Complimentary concierge shuttle service 3) Luxurious lounge seating 4) A fully stocked coffee bar with high-speed wifi 5) An effortless experience To learn more about The Star Treatment, visit: www.starlincoln.com
Buying and maintaining your vehicle should be just as enjoyable as driving it. That’s why we designed The Start Treatment to ensure your visit with us is as convenient and carefree as possible. Enjoy more life with less effort at Star Lincoln: www.starlincoln.com
A driving experience made to fit every frame of mind.
A distinct package of power and presence.
Lounge into your lane.
VEHICLE SOCIAL - (click on images to read full post copy)
We believe true luxury should play a bigger role in your life, not just behind the wheel. Preserve your time and energy on the things that matter most. Enjoy more life with less effort at Star Lincoln.
Inspiring views – inside and out. Designed to create a journey that's as engaging as your destination. Set up a test drive today.
Moving you in more ways than one. Feel the power and grace of the 2019 Lincoln MKZ and see why it’s one of the most powerful and compelling Lincoln vehicles to ever take the road.
Adaptive suspension conforms to your preference – as well as the world around you.
Capable of producing 450 horsepower, the 2019 Lincoln Navigator’s Twin-Turbocharged 3.5L engine makes it a true powerhouse.
Definitively designed for those destined to be distinct. Get The Star Treatment today.
Wherever life leads you, be ready to make the most of it in the new 2019 Lincoln Nautilus.
Where outer beauty meets inner strength – the 2019 Lincoln MKZ is one of the most powerful and compelling Lincoln vehicles to ever take the road.
