Life is beautiful. WTR should be too. With that goal mind, LIFEWTR was created. To inspire the mind and revitalize the body. To dare the dreamers and dim the doubters. Because in life, just like water, creativity is crucial. That’s why every series of LIFEWTR is showcased by three new emerging artists.
Because we make the bottles your proud to boast. With BPA free plastic and a PH balanced to perfection, you truthfully can’t go wrong. Beveragedaily.com even states, ”this product is so much more than just a beautiful label.” It’s the beauty of life in a every bottle.
Live inspired. Live with LIFEWTR.
TARGET MARKET: Adults 18-38.
STRATEGY: Create an collaborative, artistic campaign that showcases the beauty of life & the beauty of LIFEWTR.
SWEET SPOT: Life is more beautiful when you drink LIFEWTR.
TAGLINE: Life is beautiful. WTR should be too.
CAMPAIGN: Social, Print, Out of home.
SPEC CAMPAIGN
While sipping LIFEWTR bottles on hikes during my first trip to California in 2018, I was looking at all the scenery around me and got inspired to take these beautiful pictures and create a campaign.