When it comes to candy bars... King-size has always been king. So, when Kit-Kat unleashed a bigger and better version of their famous four-piece candy bar, I knew I had to create a campaign for it. The commercial for this campaign was designed to replicate a cliché scary movie trailer and all the supporting pieces behind were created to emphasize the candy bar's larger-than-life reputation.
TARGET MARKET: Kids & Young Adults 8-22
STRATEGY: Create an outrageous campaign that emphasizes the "bigness" of Kit-Kat Big Kats.
SWEET SPOT: Kit-Kat Big Kat's are bigger and better than any other candy bar.
TAGLINE: So BIG you won't believe it.
CAMPAIGN: One TV spot, Google Page Takeover, Out-of Home Billboards, and Snapchat Filter.
SPEC CAMPAIGN
