TARGET MARKET: Kids 4-13 & Parents 28-50.
STRATEGY: Create a light hearted campaign that emphasizes that magic of Disney's Magic Kingdom.
SWEET SPOT: Callaway products takes any golfers game to the next level.
TAGLINE: Where Dreams Come Alive.
CAMPAIGN: One TV spot, Print Ad Highway Billboard, and Unique Direct Mail Piece.
SPEC CAMPAIGN
This campaign was the final project for my first copywriting class at CMU.
