For people in the golf world, everyone knows it doesn't get much better than Callaway. Their esteemed reputation stretches far beyond the remarkable length their clubs give you off the tee box. With so many brands fighting for a slice of the golf industry pie, it's imperative to set yourself apart. What better when to do that than with a campaign that showcases the distinct advantage Callaway clubs give to any golfer.
TARGET MARKET: Active Male Golfers ages 18-34.
STRATEGY: Create an eye-catching campaign that showcases the pure power of Callaway's products.
SWEET SPOT: Callaway products takes any golfers game to the next level.
TAGLINE: GO ALL THE WAY.
CAMPAIGN: One TV spot, Google Page Takeover, Highway Billboards, and Snapchat Filter.
SPEC CAMPAIGN
